Amsterdam Ferry Festival
Client: Amsterdam Ferry Festival
Brief: An identity for an art festival on the ferries of Amsterdam
Deliverables: Identity, pattern, flags, scarves
Studio: Wunderwald (now Atelier Baumm)
Every day, more than 45,000 people take the ferry across the IJ between Amsterdam-Noord and the city centre. For a few minutes, 300 strangers share the same deck: a small time capsule in the middle of the busy city. We stand still, while the ferry moves.
On one of those crossings, Teddy Cherim and Jort Wildschut came up with the Amsterdam Ferry Festival: bold, colourful art for daily commuters, in the city’s most constantly moving public space. They asked Wunderwald, my studio at the time, to design its identity.
The logo is shaped like fluid waves, drawn from the water the ferries cross. The way the words Amsterdam, Ferry and Festival sit together echoes the different ferry routes. Repeated, the logo becomes a pattern, so the identity keeps moving, just like the festival, across flags, scarves and online.
Blue and green refer to the water; gradients of red and pink bring in the colours of sunrise and sunset.
The festival website was built together with LamaLama.
