The Embassy of Food

Client: Ministry of Economic Affairs, ZLTO, Province of North Brabant, Dutch Design Foundation & Food Cabinet

Brief: An identity for The Embassy of Food, the 5th anniversary edition of Agri Meets Design at Dutch Design Week, Eindhoven

Deliverables: Identity, signage, festival programme booklet (EN/NL), anniversary magazine

Studio: Wunderwald (now Atelier Baumm)

For five years, the Agri Meets Design programme brought farmers and designers together at Dutch Design Week. To celebrate, the anniversary edition was called The Embassy of Food – Looking Back to Now. Once again we worked with Food Cabinet and Ruigwerk, as we did for Agri Meets Design.

For this special edition, we gave the familiar Agri Meets Design identity a more festive, refined twist, with sparkles and gold accents. That look returned in everything: the anniversary magazine, the bilingual programme booklet and all the signage at the event.

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