Food Film Festival
Client: Youth Food Movement
Brief: An identity for a three-day festival about film and food
Deliverables: Identity, art direction, posters, programme booklets, flags, menus, wristbands
Studio: Bau+mm / Wunderwald / Atelier Baumm
The Food Film Festival (FFF) was three days of films, talks and food, celebrating the culinary arts while taking a critical look at our food system. It was initiated by the Youth Food Movement, a network of students, young consumers and food professionals, from farmers and gardeners to chefs and producers, working by the Slow Food principle: good, clean and fair food.
It was also the first festival I ever designed an identity for. I was lead designer and art director from the very first edition. With bright colour photography, handmade illustrations and a young, energetic look, the identity soon became recognisably “FFF”, and the festival quickly caught the attention of press and magazines.
The festival grew fast: from about 3,600 visitors at the first edition to 6,000, and then more than 8,000.
It even got a spin-off: the Food Film Festival Fish Edition.
