LECK
Landelijk Expertise Centrum Kindermishandeling
Client: LECK – Dutch Expertise Centre on Child Abuse
Brief: A refreshed identity for LECK
Deliverables: Brand book, identity, print, website
Studio: Wunderwald (now Atelier Baumm)
Website: leck.nu
LECK is the first centre in the Netherlands to combine paediatric and forensic expertise when child abuse is suspected. Paediatricians and forensic physicians work side by side every day, so that every child gets the most careful assessment possible.
LECK asked us to redesign their identity. For an organisation dealing with such a difficult subject, the look needed to feel calm, trustworthy and approachable, for parents as well as professionals. We chose a palette of deep purple, turquoise and mint green, combined with clean sans-serif typography: professional, but never cold.