Mama Moringa Campaign
Client: The Hunger Project & Food Cabinet
Brief: Develop a visual identity for Mama Moringa, a campaign aimed at raising awareness about the role of mothers feeding their children with nutritious moringa in African countries
Deliverables: Identity Design & Campaign Materials
Website: mamamoringa.nl
In many African countries, children face challenges accessing enough nutritious food. The Hunger Project supports parents in these regions, such as Ethiopia, by empowering them to provide nourishing food for their children. Imagine if ending hunger worldwide could be achieved through a single, remarkable plant!
The Moringa tree is a powerful ally in this mission. Known as a tropical wonder tree, it grows rapidly in diverse conditions and boasts an incredible nutritional profile—its leaves are packed with essential vitamins and minerals. To harness this potential, The Hunger Project promotes moringa cultivation and use across Benin, Ethiopia, Malawi, and Uganda.
We were entrusted with creating a cohesive brand experience for the Mama Moringa campaign, highlighting the critical role of nutrition during a child’s first 40 days of life. For the logo, we merged the African continent's shape with a heart-bearing tree, symbolizing care and growth. African patterns and a soft mint green were chosen to give the campaign a distinctive and approachable look and feel.
