Mooncake Het bakboek
The Mooncake Baking Book
Client: Mooncake.nl, Rose Stories & Oxfam Novib
Brief: A baking book about the diversity of Dutch baking culture today
Deliverables: Book design, cover design, social media visuals
Studio: Wunderwald (now Atelier Baumm)
Website: mooncake.nl
Food writer Jonneke de Zeeuw, better known as Mooncake, travelled the country and knocked on the doors of Dutch households. She came home with more than 50 unique recipes, together showing what Dutch baking looks like today.
Dutch baking traditions differ from village to village. And as people from all over the world have made the Netherlands their home, they brought their own baking with them. From Bolo di Cashupete to Kunafeh and Medovik, this book tells the stories behind those new flavours.
Together with Rose Stories and Oxfam Novib, Jonneke asked us to design it. We paired the stories with lively layouts and a bold palette, led by Mooncake’s signature fluorescent green. Photography by Tjitske van Leeuwen, Sterre Fenna and Lisa Zilver; production support by Lisette Wiebes (The Wiebes Agency).
About the author
Jonneke de Zeeuw is the founder of the food blog Mooncake.nl, known for finding culinary gems, with a special love for Middle Eastern food cultures. She was named Foodblogger of the Year 2016–2017, has appeared as a culinary expert on BNR Nieuwsradio, and made a video series about special eateries for de Volkskrant that reached 1.5 million viewers.
