Biodynamic farmers work with the landscape, not against it. At least 10% of their land is set aside for flowers, shrubs and trees, home to insects, birds and other wildlife that keep the soil healthy and the pests in check.

To show children (and their parents) how that works, organic shops across the Netherlands organised a Shop Safari. Stichting Demeter asked us to design it: a search route through the shop, with custom illustrations of the animals to find and a map to tick them off.

The safari ran in shops such as Odin, EkoPlaza, Natuurwinkel, Gimsel and Organic, showing families how the choices they make in the shop help the farm and the planet.