FlevoCampus Essays Series
Client: Flevo Campus & Food Hub
Brief: An essay series on the food landscape of today and tomorrow
Deliverables: Book design for three essay collections, Dutch and English
Studio: Wunderwald (now Atelier Baumm)
Publisher: Van Gennep
Flevo Campus asked us to design an essay series on the big questions in our food system, from the global level down to the city and the consumer: biodiversity loss, soil degradation, and a food system that is slowly unravelling.
For the covers, we chose a striking bright colors that you can’t miss on the shelf. Inside, minimalist black-and-white line illustrations match the thoughtful tone of the essays. A classic serif for the text and a sans serif for the headings keep it calm and readable.
De Buik van de Stad
The Belly of the City. The first volume, with essays by Hidde Boersma, Yvonne Faber, Janno Lanjouw, Joris Lohman, Ron Methorst, Martin Scholten, Peter Smeets and Sigrid Wertheim-Heck, who challenge familiar assumptions about the future of food.
Feeding the City
A few months later, the essays were translated into English, and we designed a new edition for an international audience.
Boze boeren, LED-lampen en kipdino’s
Angry Farmers, LED Lamps and Chicken Dinos. For the sequel, 13 thinkers took on one question: how do we feed the city? How do growing cities get enough healthy food while protecting biodiversity? And why is a dinosaur-shaped chicken nugget so popular? Contributors include Carolyn Steel (Hungry City), journalist Lex Boon (Ananas), political scientist Herman Lelieveldt (De Voedselparadox), Professor Louise Vet and environmentalist Wouter van Dieren.
This project was made possible by Flevocampus and Van Gennep Publishing.