Firma Taart Bars
Client: Firma Taart & MAS Design
Brief: Design packaging for a series of granola spelt bars
Deliverables: Packaging Design
Atelier Baumm/Wunderwald, in collaboration with MAS Design, developed the packaging for Firma Taart's Granola Spelt & Raw Bars. These bars, handmade in Amsterdam, are packed with superfoods like cherries, goji berries, mulberries, and various grains.
Firma Taart already used kraft paper for their pies and cakes, so we maintained this natural, handcrafted aesthetic. The labels were designed to look as if they were cut by hand, highlighting the artisanal nature of the bars. Printed on uncoated cardboard with a rough texture, the packaging enhances the bars' natural appeal. The label designs include flavors like Granola Spelt Natural, Tropical Fruit, Cherries, and Pure Chocolate.
The granola bars are available in the Netherlands at Enoki, NS Broodzaak, Stach, and Ekoplaza.
