Mushroom Farm Kit
Client: GRO – Green Recycled Organics
Brief: Design packaging for a kit that uses recycled coffee grounds to grow mushrooms
Deliverables: Packaging design
Website: Mooncake.nl
The Mushroom Farm Kit gives kids the chance to grow their own mushrooms at home or school using recycled coffee grounds. GRO approached us to create packaging that would appeal to children, aiming to educate and inspire curiosity about the mushroom-growing process.
While designing for children, we avoided a childish look and instead chose a handcrafted aesthetic. The packaging features screen-printed black, white, and fluorescent orange inks on a brown kraft box. The vibrant colors engage young growers, while the bold contrasts help the kit stand out on shelves.
Our design was a hit, with the Mushroom Farm Kit now available at top locations like De Bijenkorf, Artis Zoo, the Droog Design store, Hutspot, The Coffee Company in Amsterdam, LaPlace, and the University of Amsterdam.
Copywriting by Fleur Derogee.
