Iambe Bakery
Client: Iambe Bakkerij & De Raphaëlstichting
Brief: Redesign the brand identity for Iambe Bakkerij, honoring its anthroposophical roots
Deliverables: Identity Design & Photography Campaign
Atelier Baumm/Wunderwald collaborated with Iambe Bakkerij on a rebranding project aimed at enhancing brand recognition while respecting its anthroposophical heritage. From the outset, it was essential to preserve the original design principles. The logo remained mostly unchanged, with the word “bakkerij” (Dutch for ‘bakery’) added to clarify Iambe’s mission to the public.
As part of the Raphaëlstichting, an anthroposophical care organization, Iambe Bakkerij provides meaningful work opportunities for people with Down syndrome, allowing them to engage fully in the art of baking.
We crafted brand guidelines featuring a soft pastel color palette, along with print-ready marketing materials and packaging. Collaborating with photographer Nichon Glerum, we developed a campaign concept showcasing the Iambe bakers joyfully tossing flour into the air—capturing dynamic, standout moments that highlight the bakers' spirit!
