The Food Line-up doesn’t cater the usual way. Like a festival programme, they put together a line-up of chefs and food concepts for every event. They needed an identity that would speak to creative clients and corporate ones alike.

We made the line-up literal: diagonal lines run through the logo and return everywhere, from business cards and leaflets to signage and the website. Dark blue gives the brand its backbone; accents of orange, turquoise and soft pastels keep it playful.

To make sure the identity would stay consistent as the company grew, we also delivered brand guidelines, print-ready files and easy-to-use templates. Years later, the identity is still going strong.