TLV Cook Book
Winner of the Golden Cookbook 2018
Client: Nijgh Cuisine
Brief: A cookbook with recipes from the chefs of Tel Aviv, adapted and written by Jigal Krant
Deliverables: Book design, image selection, website
Studio: Wunderwald (now Atelier Baumm)
Website: tlv-kookboek.nl
TLV is Jigal Krant’s love letter to Tel Aviv. Together with Jigal, editor Petra de Hamer and photographer Vincent van der Hoogen, we turned it into a book that is both a cookbook and a travel guide.
From hundreds of photographs, we chose the ones that capture the city’s residents and their zest for life, and the street food that makes Tel Aviv a culinary paradise: falafel, sabich, and much more.
The cover borrows from the kraft paper Tel Aviv wraps its food in, with the letters T, L and V cut out of it. Behind them is a photo of one of the city’s many graffiti walls, for a bit of street feel.
Inside, the design is calm and clean: a refined serif for the travel stories, a bold sans serif for the recipes. The photographs were too good to show small, so wherever possible they fill the whole page.
Visiting TLV
Jigal took us to Tel Aviv, where we met many of the city’s chefs. They blend the culinary traditions brought by its many immigrant communities into a bold cuisine that ignores the usual rules and taboos.
Reprint
TLV was received with much enthusiasm in the Netherlands, with reviews in all the major national newspapers. Two weeks after its release, the book went into reprint. All press coverage is on tlv-kookboek.nl.
Toda
Toda, thank you, Jigal, for reconnecting us with our roots and showing us the flavours of Tel Aviv.
Jigal Krant is a Dutch culinary journalist, filmmaker and radio maker. He produced and presented the TV series The Kosher Dilemma, about the secrets of Jewish cuisine. TLV is his first cookbook.
