PresentU
Client: PresentU
Brief: A refreshed identity for a growing presentation training company
Deliverables: Identity, colour palette, typography, brand collateral
Studio: Wunderwald (now Atelier Baumm)
PresentU believes anyone can learn to present with confidence and impact. Using theatre techniques, they teach people not only how to speak, but how to stand, move and connect. Presenting, for them, is about bringing your whole self, in a way that feels natural and fits your story.
Founders Maarten, Sus and Jochem asked us to refresh their identity: PresentU had grown up, and the look had to grow with it. We kept what made the old identity special, including the distinctive illustrations by Menah, and added a new palette of light grey, pink, purple and dark blue. A bold typeface ties it all together, refined, but impossible to miss.
PresentU has since moved on to a new look, built on the foundations of this identity.
