Pigs are social, friendly and highly intelligent animals that deserve a good life. With a dedicated team of campaigners and lawyers, Varkens in Nood works to make that happen.

Their high-profile campaigns change how people see pigs, and they get results: their pressure helped end the castration of millions of piglets every year, and they have taken livestock transporters and snack suppliers to court.

They asked us to redesign their identity. We created a warm, cohesive brand world in deep bordeaux red and shades of pig-pink, with clear sans-serif typography. Friendly enough to win hearts, bold enough to be taken seriously.