CAP What’s Cooking Book
Recipes for Understanding the Common Agricultural Policy
Client: Groupe de Bruges
Brief: A book that makes Europe’s Common Agricultural Policy (CAP) accessible to everyone
Deliverables: Book design, infographics, English and French editions
Studio: Wunderwald (now Atelier Baumm)
Europe’s Common Agricultural Policy shapes the future of our food: how it’s produced, how our landscapes change and how food moves around the world. It matters to every consumer, not just to farmers and politicians. Yet it’s usually explained in dense documents that hardly anyone reads.
Groupe de Bruges asked us to change that. In CAP What’s Cooking, readers travel through several European countries to discover how food policy works there. We combined playful infographics with recipes from chefs, stories from the farmers who grow our food, and clear background articles.
Lively typography and illustrations bring it all together, printed with a fluorescent pink ink that makes the book impossible to overlook. The result: agricultural policy you can actually digest.
The book was published in English and French.
Culinary curation: Guus Thijssen (Guustronomie)
