Ralph’s Finest
Client: Ralph’s Finest
Brief: An identity for a cultural tour company in Amsterdam
Deliverables: Logo suite, identity, business cards, photo shoot art direction
Studio: Wunderwald (now Atelier Baumm)
Every visitor sees the museums and canals. But Amsterdam’s real gems, the ateliers, boutiques and tables that locals love, are easy to miss without someone who knows the way. That’s what Ralph’s Finest offers: personal tours to the city’s cultural side, with an insider’s eye.
For Ralph’s identity, we chose an elegant, modern look, pairing a serif with a sans serif: classic and contemporary at once. The logo works in several layouts, from a horizontal wordmark to a round stamp.
The business cards are printed on Colorplan paper with copper foil, a small luxury you notice the moment you hold one. Photographer Danielle Reizevoort captured the places that embody Ralph’s Finest, with thanks to Wildschut Antiques and Droog Amsterdam for opening their doors.
