Varkens in Nood tries to change the way we often think about pigs via high-profile campaigns. The organisation for example took several supermarkets to court and made sure that 18 million piglets are no longer castrated every year. Varkens in Nood also filed lawsuits against livestock transporters and snack suppliers.

Varkens in Nood approached Wunderwald to re-design their identity style. We developed a harmonious brand world. A warm colour palette with a deep bordeaux red and different shades of pig-pink together with sans serif typography are completing the new identity style.